Track guest history, identify VIP customers and build stronger relationships with Bookity's restaurant CRM.
Guest Profile
Maria González
14 visits
James Wilson
8 visits
Sofia Laurent
3 visits
Kenji Tanaka
1 visits
Auto
Guest profiles
100%
From reservations
0
Manual data entry
∞
Guest history
What is it?
A restaurant CRM (Customer Relationship Management) is a system that automatically collects and organizes guest information — visit history, frequency, preferences, and contact details — so you can build real relationships with the people who eat at your restaurant.
Unlike generic CRMs built for sales teams, a restaurant CRM is built around reservations. Every time a guest books a table, their profile grows. Over time, you get a complete picture of who your regulars are, who your VIPs are, and who you haven't seen in a while.
With Bookity, your guest database is built automatically. There's no manual data entry — every reservation creates or updates a customer record, giving you the intelligence to deliver better experiences.
Why Bookity CRM
See every visit a guest has made — dates, party sizes, shift preferences — all in one profile.
Mark your most valuable guests as VIP and give them the recognition they deserve every time they visit.
Add custom tags to guests — 'birthday regular', 'always by the window', 'prefers early dinner' — and never forget important details.
Instantly see who your most loyal customers are based on visit count and recency.
Identify guests who haven't visited in a while so you can focus on bringing them back.
When your team knows who's walking in before they sit down, the experience becomes personal — and personal experiences create loyalty.
Comparison
How it works
Every booking — online, phone, or walk-in — creates or updates a guest profile automatically. No manual data entry.
Each visit adds to the guest's history: visit count, party size, preferred shifts, and last visit date — all tracked automatically.
Flag your most valuable guests as VIP, add custom tags, and use visit data to deliver personalized experiences every time.
FAQ